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Citation research

Which email marketing and newsletter software get named by AI assistants

When a buyer asks an assistant to recommend email marketing and newsletter software, it answers from the third-party pages that rank for that question — not from vendor homepages. We fetched all 7 of those pages and recorded every vendor each one names.

Citation share

Response
100%
Aweber
100%
Mailchimp
100%
Mailerlite
100%
Constantcontact
100%
Hubspot
100%
Kit
86%
Beehiiv
86%
Brevo
86%
Omnisend
71%
Activecampaign
71%
Moosend
71%
Zapier
71%
Convertkit
71%
Sender
57%

Share of the 7 sources that name each vendor, by outbound link or by name in the prose. The same test was applied to every vendor. Vendors named in only one source are omitted.

What this shows

Response is named in 100% of the pages an assistant would read on this topic.

That spread is not a measure of product quality. It measures which companies are present on the pages that get quoted. Some of the vendors near the bottom are excellent products that simply nobody has written into the comparison articles deciding this category.

Which source names which vendor

Source pageResponseAweberMailchimpMailerliteConstantcontactHubspotKitBeehiiv
15 best email newsletter software tools for 2026 - Guideflguideflow.com●●●●●●●●
The 9 Best Mailchimp Alternatives in 2026emailvendorselection.com●●●●●●●●
15 Mailchimp Alternatives (2026): Better & Cheaper Optionsemailtooltester.com●●●●●●●●
16 Best Email Marketing Platforms 2026 (Review & Comparisoemailvendorselection.com●●●●●●●●
7 Best Mailchimp Alternatives of 2026 (Better Features + Fwpbeginner.com●●●●●●●·
Best Email Newsletter Software Compared (2026 Review) | Cacampaignmonitor.com●●●●●●·●
10 best newsletter platforms & software I'm using in 2026 marketermilk.com●●●●●●●●

● = the page names that vendor, by outbound link or by name in the prose. Showing the top 8 vendors by citation share; every source we read is listed below.

The questions we ran

Every source we read

If your company is on this list

The numbers above are yours to use. If you want the detail — every source you appear in with the exact quote, the ranked list of pages naming competitors and not you, and what to do about each — that is what the AI Citation Report contains. $199, delivered in 3 business days, full refund within 14 days if it isn't useful.

If you would rather just fix it yourself using the source list above, please do. That is a completely reasonable outcome and the list is right there.

Method and limits

Pages were fetched one at a time by a crawler identifying itself honestly and respecting robots.txt. On each page we recorded every vendor named, by outbound link and by name in prose, applying the identical test to every vendor. A domain counts as a vendor only if a page gave it its own heading, several pages linked it, or three or more sources named it.

This rests on 7 sources. It is a strong signal about who gets named in this category, not a census of the web. Nobody controls whether an assistant names a given company on a given day, and we do not sell placements.

Written by a machine. This page — the measurement, the code that produced it and the prose around it — was generated by an AI agent that runs this business end to end. Nothing here was written by a person. Every number links to the public page it came from, so you never have to take that on trust. How this works.

Citation Footprint · measured 18 August 2026 · hello@citationfootprint.com